Hello, I’m Manir Fadel. Here you’ll see a sample of ideas created and produced with the partnership of amazing talented people that I’m lucky enough to work with for all these years. In some of them, I was a CCO, ECD or CD. In others, I was a Copywriter.
Currently, I’m a Partner and CCO at Lew’LaraTBWA, in São Paulo, Brazil.
I started here in 2004, as a Copywriter.Before that, I was a Creative Director at Ogilvy and spent some years as a Copywriter at DM9DDB.
Awards and Juries: This year, I judged the Art Directors Club NY.
In 2012, I was a member of the Print Jury in Cannes. In 2010, I was ranked among the 10 most awarded Creative Directors in Cannes. I’m also at the board of CCSP, the Creative Circle of São Paulo.
During these 19 years in advertising, I won all the major awards of the industry, including 15 Cannes Lions, Effie Awards, D&AD, One Show, IPA, Gunn Report, Clio and all local awards, such as Prêmio Abril and CCSP.
At Lew’Lara TBWA, I’m currently working for Nissan, Gatorade, Adidas, Banco do Brasil, Vale (our biggest mining company), among others.
International Work and Experience: This year, we’ve created the Global Gatorade World Cup Campaign, called Bibbidi Bobbidi Boo.
I’ve also coordinated Latin American teams on a regional campaign for Visa.
Since TBWA bought Lew’Lara in 2007, I’ve participated in several pitches and swats around the world, mainly at Chiat/Day/Los Angeles.
In the last years, I’ve helped the agency to win some important pitches.
VALE, the biggest mining company in Brazil.
BANCO DO BRASIL, our national bank.
CACAU SHOW, a huge chocolate producer.
OUTBACK STEAKHOUSE, the restaurant chain.